Maqqa Experience · Decision Architecture for SaaS · Bucharest · EU

Stop burning runway on unvalidated product bets.

We install a scientific decision framework into your product roadmap. Founder guesses become falsifiable experiments—so you unlock product-market fit faster, or kill a bad idea in weeks instead of months. Build only what the market has already paid to prove.

Book a Roadmap Stress-Test See the method

30 days Decision Architecture sprint

From €3,997 Validation & architecture · pricing

Scale · Pivot · Kill Clear decision—not a deck of options

Two identical startups. One goes bankrupt. Why?

Economists ran RCTs on hundreds of early-stage firms. The separator was not hustle or capital—it was how founders made decisions.

Gut-led

False positives

A trickle of usage or free waitlist sign-ups feels like validation. Runway pours into zombie features nobody pays for.

Science-led

Falsifiable bets

You pre-commit the metric before you spend. Noise is noise. Failed hypotheses are cheap exits—with capital left.

Outcome

More shots on goal

Same budget, more honest tests. Survivors grow harder; losers exit early instead of grinding to €0.

How the scientific approach works →

Three products. One job: protect runway.

Flat EUR fees. Hard exits. No open-ended coaching retainers.

Pre-Build Validation

Force paid intent before engineering. Smoke-test the offer with a landing page and wallet signal—not a free waitlist.

€3,997–€4,997 · 14–21 days · Details →

Decision Architecture flagship

30-day embed: map hypotheses, install the radar, autopsy zombies, deliver Scale / Pivot / Terminate.

€6,997–€7,997 · 30 days · Details →

Feature Autopsy

Kill bloat and isolate the churn variable. Refocus the roadmap on what actually retains.

€5,997–€8,997 · 21–30 days · Details →

Verified product builds are invite-only after a Scale decision—so the site stays focused on de-risking, not commodity eng capacity.

How an engagement runs

We sell asymmetric risk protection—not status meetings.

Roadmap Stress-Test

15–30 minutes. We pressure-test your next bet and say which offer fits—or if you’re not ready.

Experiments, not assumptions

Written hypotheses. Smoke tests. Analytics autopsy. Structured exit interviews when needed.

One decision

Scale, Pivot (one variable), or Terminate—with a dashboard and action plan you can run without us.

We practise what we preach

Studio products we use as radar and proof—not the thing we sell you first.

Radar · Bridge

Contracting assistant

Hypothesis-driven workflows · Stripe · clear operate loops

View live product → Radar · Continuum

Membership SaaS

Revenue paths and retention mechanics under real load

Case study → Method · Science-led

RCTs, not vibes

Camuffo & Gambardella findings applied to SaaS roadmaps

Read the method →

All reference work

Is this for you?

Yes, if

Runway is the scarce resource

You’re pre-seed to Series A SaaS, about to fund a build or feature wave, and want Time-to-Truth before Time-to-Code.

Probably not, if

You want a body shop

You need unlimited eng hands, open-ended retainers, or someone to rubber-stamp a roadmap you refuse to falsify.

Next step

Stress-Test the roadmap

Bring one upcoming bet. We’ll say Scale, Pivot, Kill—or which sprint to run.

Book the call →

Protect the next €50k–€100k of product spend.

15–30 min Roadmap Stress-Test · Tue/Thu evenings & Sat morning (Bucharest).

Book a Stress-Test See investment

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