Pre-Build Validation
Force paid intent before engineering. Smoke-test the offer with a landing page and wallet signal—not a free waitlist.
Maqqa Experience · Decision Architecture for SaaS · Bucharest · EU
We install a scientific decision framework into your product roadmap. Founder guesses become falsifiable experiments—so you unlock product-market fit faster, or kill a bad idea in weeks instead of months. Build only what the market has already paid to prove.
Economists ran RCTs on hundreds of early-stage firms. The separator was not hustle or capital—it was how founders made decisions.
Gut-led
A trickle of usage or free waitlist sign-ups feels like validation. Runway pours into zombie features nobody pays for.
Science-led
You pre-commit the metric before you spend. Noise is noise. Failed hypotheses are cheap exits—with capital left.
Outcome
Same budget, more honest tests. Survivors grow harder; losers exit early instead of grinding to €0.
Flat EUR fees. Hard exits. No open-ended coaching retainers.
Force paid intent before engineering. Smoke-test the offer with a landing page and wallet signal—not a free waitlist.
30-day embed: map hypotheses, install the radar, autopsy zombies, deliver Scale / Pivot / Terminate.
Kill bloat and isolate the churn variable. Refocus the roadmap on what actually retains.
Verified product builds are invite-only after a Scale decision—so the site stays focused on de-risking, not commodity eng capacity.
We sell asymmetric risk protection—not status meetings.
01
15–30 minutes. We pressure-test your next bet and say which offer fits—or if you’re not ready.
02
Written hypotheses. Smoke tests. Analytics autopsy. Structured exit interviews when needed.
03
Scale, Pivot (one variable), or Terminate—with a dashboard and action plan you can run without us.
Studio products we use as radar and proof—not the thing we sell you first.
Hypothesis-driven workflows · Stripe · clear operate loops
View live product → Radar · ContinuumRevenue paths and retention mechanics under real load
Case study → Method · Science-ledCamuffo & Gambardella findings applied to SaaS roadmaps
Read the method →Yes, if
You’re pre-seed to Series A SaaS, about to fund a build or feature wave, and want Time-to-Truth before Time-to-Code.
Probably not, if
You need unlimited eng hands, open-ended retainers, or someone to rubber-stamp a roadmap you refuse to falsify.
Next step
Bring one upcoming bet. We’ll say Scale, Pivot, Kill—or which sprint to run.
15–30 min Roadmap Stress-Test · Tue/Thu evenings & Sat morning (Bucharest).
Occasional notes on science-led product decisions — unsubscribe anytime.